20 Key Stats That Prove CX Improves Revenue

Increased customer loyalty and satisfaction, recommendations, positive reviews, and brand ambassadors — these are a few tremendous benefits that represent why you should invest in customer experience.

Customer Experience (CX)

What is CX? It refers to the holistic perception customers have towards your brand/business .

CX is the result of every interaction that a customer experiences with your business, from social media to your website and other touchpoints.

It also involves the overall experience of customers from the time they inquired about your offer to the very end of the transaction.

And what does this mean exactly? Every action you take impacts customer perception, behavior and decisions and is likely to determine whether customers will come back.

The more positive experiences customers have, the more likely they’re buying again, becoming brand ambassadors, making recommendations and leaving positive reviews for business.

A happy customer is likely to be a loyal customer: one that will promote and recommend your business to their networks.

Already, that will save you money in marketing because proud and loyal customers are essentially free marketing for your company.