3 Reasons Your B2B Company Should Start a Podcast
It’s been 10 months since we launched the first episode of the UNprofessional podcast. Ten amazing months. 35 episodes. Producing each episode is no easy feat. It’s costly with no immediate ROI and there are so many operations behind the scenes. You have to manage scheduling, booking guests, editing, uploading, marketing and more. It takes commitment, but it’s more worth it than most B2B are considering.
Having a podcast has helped me grow and changed my business in incredible ways, and today I’m sharing with you how having a podcast can make a difference in your business too.
Why should a B2B company start a podcast?
Based on research from Episerver, most B2B leaders were having difficulty meeting their customers’ needs and expectations even before the pandemic. In more research conducted by Salesforce in 2019, more than half of customers said that it was harder for companies to earn their trust than a year before (2018).
Other than your products and services, consumers also want to know who you are. If you want people to trust you, you have to show them the people behind the brand and meet them where they are. This is where podcasting comes in.
