3 Ways We Seek to Keep It Real in Business

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People are over the era of seeing others act like they have everything in life figured out, and they’re tired of it in the workplace too. As a result, when consumers see companies being real and honest, they think, “Finally! Don’t talk to me like I’m a robot: talk to me like I’m a real person if you want my business.”

We are always evolving with the world around us, and it’s happening in business too. Here are three ways that people are seeking realness in contemporary work settings.

Using cuss words in books, branding, and marketing is more prominent now than it has ever been. So, what sparked the trend? Daniel Midson-Short says, “One of the things I learned a few years ago is that you have to speak in the voice of your prospect if you want them to pay attention.” Many of the books that obviously utilize cuss words as a tool are in the self-help genre, and Midson-Short highlights the usage of colloquial language as a strategy.

Now more than ever, people are seeking realness — more human conversations — and cussing is naturally a part of those “real” conversations. Think about when you’re with your friends: do you censor yourself when you’re being your most authentic? Probably less so. So why should you be any different in…