4 Things CEOs Should Stop Doing In Order To Scale

Hilary Corna
3 min readAug 15

Most CEOs dream of scaling their company, but not all of them are able to actually do it. While there are many factors that prevent a company from scaling up, founders and CEOs also play a key role in whether or not a company can successfully scale.

Here are four things CEOs should stop doing for their companies to scale:

#1. Failure to delegate

One piece of advice every CEO should listen to is this:

Get off your plate the things that don’t require you.

Standardize the things you do that are replicable and repeatable so that other people can do them and slowly hand them off. CEOs should trust their employees to do tasks that do not really require a CEO’s expertise. As a CEO, you do not need to be involved in the minor details. As the business grows, you have more demands on your time.

To be effective, as a CEO, you should only do the most important tasks and delegate, delete, or automate the rest. Moreover, you can avoid becoming the bottleneck for decision-making by delegating tasks and empowering employees to make decisions.

The more you delegate, the more you elevate to a higher role. Now you can focus on higher value or quality roles and responsibilities, such as strategic partnerships:

  • Is there a way to collaborate with other brands?
  • Is there a way to build innovative products?
  • Is there a way to better serve the community?
  • Is there a way to build thought leadership in your industry?

#2. Lack of Focus

It’s tempting to grab every opportunity that comes your way, but you may also end up with a hodgepodge strategy that won’t work. By focusing on too many customers or clients, you may end up trying to adjust your strategy, product, or service to cater to the varying needs of different customers.

Scaling a business requires focus. Focus on executing a plan. Even if you have a lot of resources, you cannot succeed if you try to be everything to everyone. For a business plan to succeed, leadership must know when to say “no” or at least “not for now”.

Hilary Corna

CEO | Founder of The Human Way | Bestselling Author | New book #UNprofessional out 9/21 | Host of the UNprofessional podcast | As seen in Forbes, Fortune, WSJ