6 Post-Pandemic Predictions Business Leaders Should Know

The business landscape remains unpredictable and ever-changing, but this year we have been getting a much clearer picture of the post-COVID world. Here are business trends that we will continue to see as we emerge from the pandemic.

1. Social media’s influence will continue to rise.

According to Statista, in 2022 internet users in the US spend 123 minutes per day on social media. The power of social media in business marketing and e-commerce is not going anywhere and will likely increase in the coming years.

With the growing number of social media users and people spending more time on social media, businesses are investing more in social media ads. Ad spending on social media this year is projected to hit $80.6 billion in the US alone.

2. E-commerce will continue to grow.

We’ve witnessed how the e-commerce industry boomed as many consumers shifted to do most of their shopping online–one of the major changes in the way consumers shopped when the pandemic hit. Stores are now open again, but people’s shopping behaviors have changed. We were in lockdown long enough for this new way of buying to become extremely popular and sustained since the start of the pandemic.