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6 Ways To Involve Customers In Process Improvement Initiatives

Hilary Corna
3 min readMar 26, 2024

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During my time at Toyota, we always said that process improvement starts with how we improve the lives of the people going through the process: both customers and employees. As a result, the business benefits. These people can also provide you with the right solutions on how to improve your processes.

In this blog, I’ll be sharing how you can involve your customers in your process improvement efforts. After all, they are the ones who ultimately use your products and services, so they offer a unique perspective on what works well and what doesn’t.

By involving your customers in the process improvement process, you can get their feedback on how to make your products and services better. They can help identify areas that need improvement and develop solutions that meet their needs.

Here are some ways you can involve customers in process improvement initiatives:

Collect feedback through surveys and feedback mechanisms

The first step in involving customers in process improvement is gathering their feedback. Implementing surveys, feedback forms, and suggestion mechanisms can provide a wealth of information on customer experiences and pain points.

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Hilary Corna
Hilary Corna

Written by Hilary Corna

CEO | Founder of The Human Way | Bestselling Author | New book #UNprofessional out 9/21 | Host of the UNprofessional podcast | As seen in Forbes, Fortune, WSJ

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