Note: Please excuse any typing errors — we’re trying to move fast.

Right now, Austin is experiencing something no one ever thought was possible, literally, it has 100% never happened.

The suffering here is immense. Food shortages. Unsafe drinking water. Impassable roads. Flooded homes. A humanitarian crisis.

If you have the means to help, below is a list of resources. All of these are local non-profits, so you actually know where your money is going and it moves into action fast, unlike large nonprofits.

  1. Austin Freeze Emergency Info: https://docs.google.com/document/d/1V3YKZ9nzO1LtHHJxObPLaQExPTT4_gsMYM7GnGtihLw/mobilebasic?fbclid=IwAR1HPvpZ4hS8ciL5ADd2ZLs030mmjCfvuv6ah_qMSaNDTf87LNhu9tymqqc

A survey dated 4 years ago indicated that using emojis at work made people seem “less competent,” but most young professionals gave emojis a 👍 . Then came 2020 and WFH, and now using emojis is a norm in our daily communication at work.

One of the many things that changed due to COVID is how we work, and it’s more than just the setting. The line between our personal and professional lives has never been so blurry.

According to Microsoft Design VP Jon Friedman, remote work has helped us move past the old-school “professionalism” that used to make people…


We live in a world where almost half of the population expresses their opinions on social media. As of July 2020, there are almost 4 billion active social media users. If you’re in business, taking time to listen to what people say or share about your brand can make a huge difference in how you’ll succeed.

Social listening is monitoring what people are saying about your organization, brand, product, or people online. This information is helpful in developing specific marketing strategies to get your product or service to your ideal customers.

Listening to what people say online also gives you…


Welcome to the UNprofessional podcast, a place to explore the boundaries of work, humanity and culture. If you’re ready to break out of the box, say goodbye to business as usual and usher in a new era, one that’s more human, you’ve found the right place. Join me and fellow UNprofessionals as we dive deep on what it takes to create human-centric organizations and become fully human leaders.

Sound familiar? If yes, then welcome back! If not, it’s never too late to join the UNprofessional community and going to iTunes to listen to the pod.

It’s officially been 4 months…


“My instinct told me it’s time.” This is what Ellen DeGeneres said when asked why they are ending the show on its 19th season. But it’s clearly more than just instincts when just last year the show host’s reputation took a serious beating after alleged toxic workplace conditions and mistreatment.

On a whim last week, I shared my thoughts on LinkedIn about the show ending and it resulted in a hefty conversation that made it to the featured section of LinkedIn news. Thank you to all of you that contributed.

Due to the relevancy of the conversation, I synthesized the…


Recently, I was invited to keynote a professional fraternity’s graduation ceremony at Gonzaga University. Don’t worry, I didn’t mention the game.

The organization asked me to share with their students how business has changed since COVID. Below is a summary of the key points from the talk (with less cuss words):

1. Accelerating Digital Transformation

The COVID-19 crisis catalyzed e-commerce growth by 4 to 6 years. According to the U.S. Department of Commerce, e-commerce sales in 2020 grew more than 30 percent from 2019 as the pandemic pushed consumers to turn to internet retailers for their needs.

Also, COVID-19 pushed people to learn tech…


You are super. Imagine what you can achieve if you believe in yourself with such deep conviction that you fear no failure.

In his book, Unreasonable Success and How to Achieve It, author and investor Richard Kooch, said that belief in yourself is the foundation of success. It is an iron rule. No one ever became ridiculously successful without a strong belief in themselves.

At work, if you believe in yourself, you will take on challenging projects. By engaging in bigger projects, it’s easier for your employers to recognize you. Belief in oneself is also an essential characteristic of a…


Toxic people make life more difficult than it should be. Whenever possible, for your own good, cutting ties with them is the best thing to do. However, it isn’t always possible, especially when you have to deal with them at work. But there are ways you can handle them professionally and effectively so you won’t get mentally and emotionally drained by their toxicity.

If you’re leading a team at work, you better not let one bad apple spoil the bunch. One toxic worker can poison a company’s culture.


We can’t always prevent bad things from happening, and no one is excused from the harsh realities of life. But that doesn’t mean enjoying life every day is an impossible feat. Lots of things happen that are beyond our control, but ultimately we are accountable for our own happiness.

If you struggle to find happiness in the day-to-day, know that you are not alone. Many of us are guilty of thinking we’d be happier “if only” certain things were different. …


For many years, companies have used money incentives as the main motivator for their employees to be more efficient and stay with the company longer. It seems like a no-brainer: You expect people to work harder if they earn more money. In addition, people are expected to stay with their company if they are paid well and rewarded with bonuses, but studies now show that the relationship among compensation, motivation and performance is much more complex than we think.

While monetary incentives can motivate employees, they aren’t as powerful as most people believe them to be. In fact, studies show…

Hilary Corna

CEO | Founder of The Human Way | Bestselling Author | New book #UNprofessional out 9/21 | Host of the UNprofessional podcast | As seen in Forbes, Fortune, WSJ

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