Capacity Creation: Why It Matters to Your Business In 2023 And Beyond

When people ask me what I do for work, my short answer is this:

I work with CEOs to transform their processes so they can create capacity to scale.

Why is capacity creation important to your business?

No matter what your goals are as a company, none can be achieved and sustained without capacity. The reason why process improvement is powerful to companies I am working with is that it creates capacity.

Capacity creation is the best way to break through a growth ceiling. As the company grows, it reaches a point when what it used to be doing to reach that growth is no longer working. Processes break down.

A joint study by Kauffman and Inc. revealed that roughly two-thirds of the fastest-growing start-ups fail. There are a variety of reasons why start-ups fail but one major factor is that they didn’t have the capacity to sustain their business growth.

Some companies are afraid to sell more or pursue new opportunities. Their people are pushing back because they no longer have the capacity to add more to their plates. The opportunity is there, but they don’t have the capacity for it. This is how vital creating capacity is to maintaining company growth.