From Robotic to Humanized Marketing, How Your Business Can Adapt to Change

“There is nothing personal. It’s just business.”

What colder treatment could be farther from this? What if we rephrase it and say, “It’s personal because it’s business” instead?

In the context, I am trying to compare traditional and dehumanized versus modern and humanized approaches that enterprises/businesses use.

In the past, we were taught that businesses were efficient if they’re well-oiled, particularly in the Industrial Revolution. The problem with this thinking, people (consumers and business owners alike perceive companies as a machine without emotions).

Humans Run A Business. Consumers Are Humans.

Business is personal.

Humans make running a business possible, not just because of the processes, machines and technologies involved but because of the people involved.

“Machines were not only seen as tools, but they became the ideal framework of how things were supposed to work, even businesses.” It’s time to let go of this concept that the Industrial Revolution has inculcated in our minds.

Unfortunately, several companies still adapt it on how they work, run their systems, and treat customers.