How Humanizing a Brand Can Make it Successful

As early as the 70s, businesses wanted machine-like efficiencies to reduce operational cost, improve productivity and increase the bottom line. The rules of engagement were different.

Transactions used to take place when companies and customers meet and after that separate ways.

It’s clearly a very dry and disconnected approach to treat customers. There is no…

CEO | Founder of The Human Way | Bestselling Author | New book #UNprofessional out 9/21 | Host of the UNprofessional podcast | As seen in Forbes, Fortune, WSJ

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Hilary Corna

CEO | Founder of The Human Way | Bestselling Author | New book #UNprofessional out 9/21 | Host of the UNprofessional podcast | As seen in Forbes, Fortune, WSJ