How to Become a Human-Centric Brand

The Human Processes Continuum (HPC) creates human-centric processes to amplify a business from the inside out. This is accomplished by first, discovering what employees feel their value is as a contributor to the business; second, analyzing what customers look for when they want to purchase products and, in turn, invest in a company; and third, how society views that business based on what it shows to the world.

HPC reflects a blending of empathy and contemporary business practices that produces profound, sustained results. Taking its own advice, the model is designed to be human, and no two companies will find the exact same solution. Each solution is as unique as the business that discovers it.

While HPC utilizes the same tools for all businesses when conducting initial consulting, those tools simply serve to facilitate the four-step process by which each business discovers its solution(s) to become more of the business it was meant to be. Four dynamic attributes of HPC are discussed here to provide insight on how this human-centric model functions effectively.

1. Ignore the most recent buzzword

Buzzwords in business are usually just external distractions that rarely address the actual internal needs of the organization and often frustrate employees. The leap to humanization occurs by leading from the…