How to Build and Maintain a Customer-for-Life Philosophy in Business

If you want a sustainable business, predictable revenue, less costly acquisition engine, and shortened sales cycle and lead times, create a business that lives by the customer-for-life philosophy.

According to a study conducted by Marketing Metrics, the success rate of selling to an existing customer is 60–70% while the probability of selling to a…



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Hilary Corna

CEO | Founder of The Human Way | Bestselling Author | New book #UNprofessional out 9/21 | Host of the UNprofessional podcast | As seen in Forbes, Fortune, WSJ