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Process Transformation through the PDCA Process in Service-Based Businesses: Part 1

Hilary Corna
3 min readMar 5, 2024

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Are you ready to explore a powerful methodology for process transformation in service-based businesses? Today, we’re diving into the world of the PDCA (Plan-Do-Check-Act) process and how it can revolutionize the way companies approach improvement and change. This three-part blog series will take you through the key steps of this process and how it can be applied to service-based organizations.

Introduction to the PDCA Process and Its Origin

The PDCA process, popularized by Toyota, is a systematic approach to continuous improvement. Toyota is renowned for its quality and processes. When I started my time at Toyota, the president of the company had this vision:

If these are just tools and techniques, including PDCA, from manufacturing, which is a widget going through a process, how can we take this and apply it to the sales side of our business, which is a person going through a process?

The tools and techniques that work efficiently in manufacturing can be adapted to the sales and service side of a business. Imagine taking the same mindset that ensures quality control on a production line and applying it to the realm of customer experience. This process isn’t about customer experience design per…

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Hilary Corna
Hilary Corna

Written by Hilary Corna

CEO | Founder of The Human Way | Bestselling Author | New book #UNprofessional out 9/21 | Host of the UNprofessional podcast | As seen in Forbes, Fortune, WSJ

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