Rethinking Your Strategic Advantage: Why A Great Product Or Service Is Not Enough

You have a great product, and you know how to sell. Unfortunately, a great product alone and knowing how to sell it do not guarantee success in business. A study from the Journal of Marketing Research reveals that of almost 9,000 new products that achieved wide distribution at a national retailer, only 40% of them remained on the shelves just three…

--

--

CEO | Founder of The Human Way | Bestselling Author | New book #UNprofessional out 9/21 | Host of the UNprofessional podcast | As seen in Forbes, Fortune, WSJ

Hilary Corna

CEO | Founder of The Human Way | Bestselling Author | New book #UNprofessional out 9/21 | Host of the UNprofessional podcast | As seen in Forbes, Fortune, WSJ