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Scaling Smarter: 2024’s Takeaways and 2025’s Big Opportunities

Hilary Corna
2 min readDec 31, 2024

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As 2024 comes to a close, it’s the perfect time to reflect on the operational challenges and opportunities businesses faced this year — and to look ahead at what’s coming in 2025. From my work with clients and observing industry trends, I’ve seen clear patterns emerge, and I’m excited to share actionable insights to help you prepare for what’s next.

2024: The Year of Process Chaos and Clarity

Trend #1: The Bandwidth Bottleneck

One of the most common challenges I observed this year was leaders feeling stretched too thin. Many CEOs and teams were overwhelmed by competing priorities, with no clear starting point for process improvement. As one client put it, “We don’t even know where to begin fixing things.” The result? Businesses fell into reactive cycles, fighting fires instead of proactively optimizing.

Trend #2: Remote Work Strains Accountability

With remote and hybrid work becoming the norm, maintaining alignment and accountability proved to be harder than ever. Many teams struggled with role clarity and handoffs, leading to friction and delays. The challenge wasn’t just communication — it was creating systems that work no matter where your team is located.

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Hilary Corna
Hilary Corna

Written by Hilary Corna

CEO | Founder of The Human Way | Bestselling Author | New book #UNprofessional out 9/21 | Host of the UNprofessional podcast | As seen in Forbes, Fortune, WSJ

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