Targeted Marketing: Personalization, Humanization, or Both?

Tracking and recording customer data can personalize marketing and help you craft unique communications based on customer demographic and shopping behavior. What’s far less understood is that this marketing might be missing the human element it needs to reach new heights.

Collecting data paves the way to offer personalization because it offers insight on customers’ age, location, gender, and other demographics.

However, using data alone when making marketing decisions is not enough because it relies on statistics rather than the humans themselves.

If you want to achieve better results, incorporate humanization in your marketing decisions and efforts.

Why? Humanization helps you identify your customer’s interests, problems, and needs. Further, you can effectively communicate your brand’s message, which they can relate to as humans, because humanizing your brand helps it connect to human emotions, traits and characteristics.

With it, your brand becomes more memorable: more than just a logo or sloganHere’s how it works: .

Consider humanizing your brand to bring in more results and, in turn, more customers who become loyal to your business. In other words, personalization plus humanization connect to target customers .