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The Secret To Successfully Rolling Out Process Improvements
The key to a successful process improvement initiative is in its execution.
What we normally do in improving a process in business is establish priorities based on a problem to be fixed. Organizations tend to devote so much time fixing one area of the business.
For example, a company makes a quarterly prioritization around onboarding and doing this massive optimization of onboarding. This never works because what happens when you improve only one area or one department is that everything else does not match the same level of quality–giving customers an inconsistent experience.
Here’s what you should do instead:
👉Improve processes across the entire customer experience
Instead of zooming in and improving one department or one area only, you’re looking high and wide across the entire customer life cycle from Presales to Follow-Up & Repurchase. Then you aggregate your improvements together because the power of process improvement is in the accumulation of the tiny things you are improving.
When identifying process problems to solve, prioritize the ones that improve your customer experience and drive value. They are completely equitable. Identify the ones that are going to drive the…