What Marketing Strategies Tell Us About Companies and Their Values

How businesses lose female customers by still selling based on old-school selling tactics that consumers have become increasingly aware of

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Customers do not want to be treated like they don’t know anything or don’t have feelings. It’s human nature to desire to be acknowledged, and the fact that some companies still use sexualizing women as a strategy to market products is the perfect example of the assumption that customers are only drawn to sex appeal.

In a time when the fight for women’s rights is more apparent than ever before, especially considering the rise of social media, one would think that companies would take note of that too. Modern society has many strong advocates for female empowerment in the workplace as well as everyday life, and the way companies continue to sexualize women perpetuates the cycle of dehumanizing them (and, in a sense, their customers). So, the more companies continue to treat us as the uninformed and same consumer base as the 90s, the less loyal we will be.

This is because we’ve evolved.