Why I Don’t Use NPS
5 min readFeb 12, 2021
A single number doesn’t translate to success nor can be used to indicate customer loyalty and experience. It’s exactly why I don’t use (and trust) NPS.
Small and large businesses use Net Promoter Score (NPS) for reasons like giving them a metric to improve on their current strategy. It’s a simple tool that anyone can use, especially small businesses that are overwhelmed with BIG DATA.