Why You Don’t Need Customer Journey Mapping

Hilary Corna
2 min readMay 9, 2023

A CEO that I used to work with recently said to me that most companies are just pretending to have processes in place.

Not because they are lying to themselves but because they don’t actually know how to accurately create them.

When I audit a company, what I quickly realize is that each department has its own unique way of creating them, and none of those…

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Hilary Corna

CEO | Founder of The Human Way | Bestselling Author | New book #UNprofessional out 9/21 | Host of the UNprofessional podcast | As seen in Forbes, Fortune, WSJ