Why You Don’t Need Customer Journey Mapping

A CEO that I used to work with recently said to me that most companies are just pretending to have processes in place.

Not because they are lying to themselves but because they don’t actually know how to accurately create them.

When I audit a company, what I quickly realize is that each department has its own unique way of creating them, and none of those departments’ processes speak to each other.

As you can imagine, this becomes a problem quickly.

If the processes don’t speak to each other, then there’s no way to track the actual flow of goods and information over time.

Or where a lot of other companies turn is to think they need customer journey mapping.

What they need is a process. This is where I can help.

I have a proven method to help any company solve up to 20% of its problems in just 48 hours.

In my latest offer, the Flowstate Workshop, I’m taking the senior leaders through a tool to map out their flow of goods and information over time.

During our time together, we will help you understand the current state of your business with 100% accuracy. This is so vital because most companies spring into action and create processes before they have even identified…