Why You Need to Humanize Your Business Now

“What does it mean, exactly, to humanize a business?” I’ve been asked this question several times. It’s sometimes followed up by questions like “Why would I want to humanize my business?” and “How would my business benefit if I humanize it?”

Customers and Employees Are Both Humans Involved in Business

When we talk about humans involved in business, people tend to think about the customer or the consumer-first mentality. Perhaps this is because most of us have been taught that “the customer is always right.”

This popular phrase was coined by Harry Gordon Selfridge, John Wanamaker and Marshall Field-all successful retailers in the early 1900s. However, they did not intend for the customers to be in the right at all times.

Instead, it was a way of reiterating that customers are special to businesses.

It is right to always treat customers with respect. After all, they do bring in the revenue for the company. On the other hand, businesses should also remember that their employees are human beings too.

Employee Satisfaction Affects the Bottom Line

Also according to this report, U.S. businesses lose $483 billion to $695 billion annually as a consequence of…